Location: Krakow or London (Remote)
The Scalers is on a mission to solve the shortage of tech talent that’s holding businesses back. How? By building fully integrated engineering teams in Bangalore — the Silicon Valley of Asia. We've cracked the code of scaling tech teams with our unique model that combines recruitment, managed operations, and cultural alignment. Put simply, we say goodbye to low-quality outsourcing and hello to incredible teams of global talent. Dedicated, integrated, aligned. We call our model the smarter way to go offshore.
People and culture are at the heart of everything at The Scalers. With hundreds of employees across Bangalore, Dublin, Krakow, and Bucharest, this is an exciting opportunity to join a fast-paced company with highly ambitious plans for the coming years. We’re growing at lightning speed and looking for only the very best to jump on board The Scalers’ rocketship, so come and join an unstoppable team! 🚀
We are looking for a Field Marketing Manager (France). This is a very strategic position where you will report directly to the CMO and grow our presence in French and English-speaking regions.
Responsibilities
- Create and accelerate sales opportunities through regional and account-focused marketing initiatives for French and English-speaking markets, and manage execution that promotes our services
- Create a field marketing strategy aligned with the overall department’s goals, vision, and strategy
- Drive campaigns and manage the localization and development of the content in French and English, including localisation of the website, landing pages, LinkedIn ads, Google ads, webinars, and more; and collaborating with the creative team and freelancers.
- Select and manage the regional event, speaking opportunities, and partnerships
- Plan and execute outbound campaigns within the region
- Set up new lead-generation channels through 3rd party collaborations and account-based marketing
- Develop thought leadership campaigns
- Develop partnerships with local PR agencies, data research entities, and manage IT media relations in terms of executing campaigns
- Support inbound marketing activities: nurturing existing leads in Hubspot, setting up workflows and managing lead lifecycle in Hubspot
- Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities
- Collaborate with the creative team, including graphic designers and writers, to execute your marketing regional campaigns
- Ensure all events and marketing campaigns are delivered on time and within budget. Measure and report on their effectiveness
- Support and collaborate and report to the Chief Marketing Officer
Requirements
Must have:
- Native French is a must
- Advanced command over written and spoken English
- 3+ years of experience in field marketing in the French and/or international markets
- Knowledge and experience in digital marketing and inbound marketing
- Knowledge about popular SEO Tools (keyword research tools, web analytics, Google search console, and internal reporting tools)
- Ability to think creatively and strategically to identify and resolve problems
- Experience in B2B marketing
- Experience delivering, accelerating, and expanding sales pipelines through regional marketing.
- Self-starter mentality
- Extremely detail-oriented and organised
- You share our values, and you’re able to follow them
- Experience supporting sales teams
Nice to have:
- Prior experience with HubSpot will be a plus
- Experience with outbound marketing tools such as Apollo or Woodpecker will be a plus
- Experience in Account Based Marketing
- A passion and substantial understanding of the IT industry
