The Scalers is on a mission to solve the shortage of tech talent that’s holding businesses back. How? By building fully integrated engineering teams in Bangalore, the Silicon Valley of Asia. We've cracked the code of scaling tech teams with our unique model that combines recruitment, managed operations, and cultural alignment. Put simply, we say goodbye to low-quality outsourcing and hello to incredible teams of global talent. Dedicated, integrated, aligned. We call our model the smarter way to go offshore.
People and culture are at the heart of everything at The Scalers. With hundreds of employees across Bangalore, London, Krakow and Sydney, this is an exciting opportunity to join a fast-paced company with highly ambitious plans for the coming years. We’re growing at lightning speed and looking for only the very best to jump on board The Scalers’ rocketship, so come and join an unstoppable team! 🚀
Role & Responsibilities
As our Head of Marketing, you will be working with our incredibly talented creative teams to help us build a continuous pipeline of leads.
- Develop a deep understanding of our model, our target market and our customer base
- Conduct market and customer research to ideate on campaigns, messaging and continuously refine our brand positioning
- Take ownership for the performance of all our lead sources: LinkedIn Ads, Google Ads, SEO
- Manage and deliver high-profile marketing campaigns, content and initiatives (e.g. production of ebooks, ads, email campaigns for various markets, landing pages, coordinating photoshoots and video production, overseeing website development, presentations, events)
- Own our project and marketing roadmap to ensure timely delivery of campaigns, overseeing the workflow of our creative team by aligning tasks with business priorities and deadlines.
- Prepare detailed project briefs and provide feedback for improvements
- Analyse campaign performance, prepare regular reports and adjust strategies based on insights (e.g. reducing/increasing investments on specific campaigns or geographies)
- Manage a multidisciplinary team across Krakow and Bangalore (designers, copywriters, SEO/SEM specialists, marketing ops) and work alongside our Advisory team as your key stakeholder
- Source and coordinate external vendors (e.g. video production, photography, print, etc.)
- Oversee marketing budget and optimise spending for maximum ROI
Your Profile
- Experience in B2B marketing, including overseeing demand generation, within the tech or IT services industry
- Strong experience managing Google Ads and LinkedIn Ads (budget €100k+ p/a)
- Deep understanding of SEO strategies with provable ranks achieved in current role
- Strong knowledge of inbound marketing strategies
- Proven experience in customer/user research
- Experience managing and growing a team, ideally in a cross-cultural context
- Analytical, performance-driven with excellent reporting skills.
- Nice to have: experience working with HubSpot
- Last but not the least, ability to bring fresh and innovative ideas to the table (…without ChatGPT ;))
