Senior Paid Media Manager

Location: Bangalore, India (onsite) OR Krakow, Poland (remotely) 

The Scalers builds dedicated software development teams for companies worldwide. With 150+ employees across Dublin, Krakow, and Bangalore — and 30 new hires every month — we are growing fast and looking for the best to join us.

It is your opportunity to learn lots and join a truly great company with expert colleagues in India, France, the UK, Poland, and Germany!

We are seeking a Senior SEM/PPC Specialist with proven experience in B2B marketing, with success in managing paid campaigns across Google, Facebook, and LinkedIn for international markets. 

YOUR RESPONSIBILITIES

• Planning, managing and optimising campaigns in Google (paid search and display), LinkedIn, Facebook for lead generation (B2B) in various international markets, native ads, and others.
• Being up to date with different ad technologies and come up with the plan and new ideas.
• Reviewing and analysing competitor ads to optimise ad campaigns and generate qualified leads and opportunities.
• Keyword analysis to identify keywords that can be implemented to increase visibility to target customers.
• Planning localised campaigns for different markets.
• Auditing campaigns and adjusting to accurately and evenly spend/pace, managing campaign expenses.
• Suggesting paid media strategies to promote our website pages and resources matching customer journey processes.
• Tracking and analysing website analytics, pay-per-click (PPC) initiatives, and paid campaigns, reporting to Head of Marketing
• Help optimise content for paid search engine marketing campaigns.
• Advanced analytical analysis of Google Analytics, Adwords, Search Console.
• Staying updated on SEM strategies, guidelines, and best practices.
• Writing ad copy and collaborating with the marketing team on the preparation of engaging ads.
• Assisting the marketing team in building engaging web pages and materials for the campaigns.

YOUR PROFILE

• Wide experience in B2B advertising, managing paid campaigns on Google, Facebook, and LinkedIn for international markets.
• Advanced English — we’re an international team and use English to communicate, you will also have to write ads.
• Creative thinker with a knack for identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Well versed in performance marketing, conversion, and online customer acquisition for a niche B2B market with a small search volume.
• You know what SKAG means.
• Up-to-date with the latest trends and best practices in SEM, with a strong understanding of website analytics tools, marketing automation, A/B and multivariate testing.
• Experience in building engaging landing pages and running high-conversion campaigns for a niche market.
• Knowledge of Hubspot and HotJar will be a plus.

Send us your CV and a short message about why you would like to join The Scalers with examples of successful B2B campaigns.